UX Research Project
This UX research project focuses on enhancing the online grocery shopping experience for the grocery store Save-On-Foods.
Key Skills Highlighted:
Research and Analysis: Experience in gathering and analyzing qualitative and quantitative data to inform design decisions.
Survey Design and Question Development: Ability to craft targeted surveys that gather meaningful user feedback, ensuring comprehensive data collection.
Persona and Empathy Mapping: Skill in creating user personas and empathy maps to visualize user journeys and pain points for better design solutions.
Clear and Concise Communication: Ability to present research findings, design decisions, and project goals in an understandable and actionable format.
Documentation and Reporting: Expertise in documenting project processes, including research insights, design iterations, and recommendations for stakeholders.
Project Features:
User-Centered Design Approach: Focused on understanding the needs and pain points of users through research methods like surveys and persona development.
App/Website Redesign: The main goal was to improve the Save-On-Foods online grocery shopping experience by addressing accessibility, price sensitivity, user control, and expectation setting.
Survey Design and Data Collection: A comprehensive online survey was created to gather qualitative and quantitative insights from users, focusing on their grocery shopping habits and preferences.
Feature Prioritization: Identified and prioritized key factors, such as accessibility, price sensitivity, and user control, that influenced the app redesign decisions.
Click this slide to view prototype.
